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Category Archives Pay-per-click

Optimize PPC Campaigns

How to Optimize PPC Campaigns for a B2B Marketing Strategy

Optimizing PPC campaigns specifically for B2B can be challenging. We have compiled some tips on how to make the most of your advertising budget, and increase the qualified traffic that comes to your website.

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5 Things To Know About Invalid Clicks on AdWords Campaigns

There could be numerous reasons (including invalid clicks) that your AdWords budget is being depleted too soon.

The Future of Online Advertising

Best Online Advertising Techniques Beyond PPC Campaigns

We spotlight a few examples of online marketing techniques outside of search engine marketing and how they’ve helped brands grow.

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Top 12 Mistakes Companies Make When Thinking About PPC

Avoiding mistakes with your business’ PPC campaigns can save you money. Here are the top mistakes you need to make sure you’re not making.

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Pay-Per-Click Fundamentals: How to Learn PPC on Adwords

How do you go about getting started with AdWords without wasting money on poorly structured campaigns? Our new video blog post investigates some of the best strategies.

How to Create Landing Pages That Convert

How to Create Great Landing Pages That Convert

How do you create a great landing page where people actually convert? We explore some best practices in our new video.

4 Ways PPC Marketing is Changing in 2014

4 Ways PPC Marketing is Changing in 2014

In order to make sure your PPC campaigns are staying up to date and as effective as possible, take note of these 4 ways it is changing in 2014.

remarketing

5 Lists To Get Started With Remarketing

On average, 96% of site visitors leave without completing a desired action and 70% of online shopping carts are left abandoned. Learn how to reengage this massive, missed opportunity with display remarketing.

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How To Use Call Extensions in Enhanced Adwords Campaigns

As uncomfortable as Adwords Enhanced Campaigns may make those of us who have grown accustomed to a certain level of control, we must adapt. The change is inevitable. Read this post to learn about one way you can be prepared.

Innovative, Revitalizing Business Strategies at the BFM Expert Seminar Series

The third seminar in Blue Fountain Media’s Expert Series took place on Tuesday, May 21st. Read this post to get a recap of the event’s highlights including photos and presentation slides.

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