In this economy, one of the best investments anyone can make is in saving money. At Blue Fountain Media, we’re finding more and more ecommerce web design clients are focused on giving their customers a chance to lower their utilities bills (and do something good for the environment). SolarTown (last mentioned on the blog pre-launch) doesn’t just help visitors make smart choices about solar power — it also helps dozens of suppliers sell their products to consumers around the country.

SolarTown Category Page

SolarTown Product Page

The Challenge

Create a huge, functional website — that has several very different functions. SolarTown is a site for customers interested in buying solar equipment, for hobbyists interested in discussing it, for suppliers interested in selling it, and for anyone interested in learning more.

The Work

We built a fully customized CMS, which allows dozens of suppliers to interact with the system — without exposing information to the wrong parties.

The Result

A site that does the right thing, from every angle: visitors get information, customers get the products they want, and suppliers get access to a large and receptive market.

What’s Cool

It’s a great site for good old-fashioned exploring! It’s a nice resource for people dipping into the solar marketing, but it also gives thorough specs and ordering information for anyone ready to make a purchase.

The Homepage

Pre-loading:

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Founder Biography

Photo Gallery

Press Page

The Challenge

Create a sharp, modern design that highlights Nieto’s work without being distracting.

The Work

Extensive flash design, including multiple videos, special effects, scrolling banners, animated transitions, and more.

The Result

A great-looking site that shows off but doesn’t show up. Modern, understated furniture and interior decoration calls for web design that puts the content in the spotlight, and that’s what Blue Fountain Media delivered to Nieto Design.

What’s Cool

The “Visual Journey” section features videos of projects from start to finish, showcasing Nieto’s design prowess and design process.

SEO page:

Managing a high-ROI search engine optimization campaign is time-consuming, but having a central dashboard to manage all the work makes things much easier.

Home:

Homepage content plays a major role in convincing visitors to look at the rest of the site. Creating a homepage with compelling text is far easier with a CMS that handles the text placement and formatting for you.

404:

It’s even easy to build the page visitors will see when something goes wrong! A good 404 page can mean the difference between a user giving up on your site or spending a little extra time to find what they were looking for.

Categories:

Adding new categories is a snap with the Blue Fountain Media CMS. It’s simple to add other content like photos, videos, and sound files as well.

The Challenge: Use the NFL’s brand power to make a difference in the lives of young people, by teaching them the values exemplified by the league. The company focuses on inner-city youth in areas without traditional sports programs.

The Work: Full front-end design integrating informational content, a Q&A section from the legendary Coach Miller.

The Result: A full-featured site giving young people a chance to see what the NFL can do for them, not only as athletes, but as productive adults.

What’s Cool: The site’s sports-related features draw users in and keep them coming back, giving the NFL a chance to achieve their character-building goals.

Website Launch: Solartown (coming soon!)

The Challenge: Build a site allowing multiple vendors to process orders for thousands of products — and do it all in under two months.

The Work: A fully revamped, highly customized CMS with inventory management, purchase tracking, ad integration, and more — along with a complete suite of social networking features, including blogging, discussion, and video.

The Result: Launching later this week, Solartown is the hub for discussing and buying ecologically friendly products. The site has full-fledged social networking features, and a robust back-end which includes customized drop shipping for multiple vendors.

What’s Cool: Nobody can come close to what SolarTown has now, and their design gives them plenty of room to expand — adding new products, new vendors, or even entirely new categories is a snap, and their social media system can support as many new users as necessary.

New York clothing store, R.A.G. New York continues to see record traffic and sales on their website thanks to the search engine optimization performed by Blue Fountain Media between April and September 2008.  Our client was even mentioned in the NY Daily News thanks to our work.

See Blue Fountain Media in the NY Daily News

Currently, the website is not running any type of marketing program except through its 6 stores in New York City. The month of April broke all preceding records as can be seen in the two line graphs showing total visits and sales to the website since March 2008:

These results are both due to our re-design of the website as well as an extensive search engine optimization campaign which included months of link building, analysis, and a results-oriented team of dedicated individuals.

Website ReDesign: BioSpecifics gets a professional look and feel

Our Redesign: A broader, more open site with a clean and clear new design, showcasing the products, the company, and their customers, on a tight budget.

Before: A focus on the corporate side, with other aspects de-emphasized.

The Challenge: Create a highly professional site that appeals to biopharmaceuticals experts, but doesn’t intimidate non-experts. Incorporate high-level product discussion, fine-grained social features, and corporate information like stock quotes.

The Work: The focus here was on highlighting the content, rather than creating a full multimedia presentation. This site includes a stock quote module, several discussion forums, and a news page.

The Result: A great looking, informative site that offers up-to-date information on research, products, and company issues.

What’s Cool: This is a site for every audience. Customers, investors, and researchers can all see where they need to go, at a glance.

The Recovery Point Facilities

When you’re selling safety and security, how do you put your best foot forward? When your business focuses on hard-edged practicality, how can you get your potential customers excited?

Recovery Point had both problems. They had a great reputation for cutting-edge data protection and disaster recovery services, but their website didn’t get the message across. But thanks to a new redesign by Blue Fountain Media, coupled with a quick PR blast, has helped turn things around.

In fact, Recovery Point has gotten results from day one.

Before: faded colors, vague promises.

After: Vivide colors, strong calls to action, modern design.

The Challenge: Show something new and modern, without alienating customers who want a focus on the tangible benefits. Give people a clear path to product overviews, detailed technical information, or next steps to get to a sale.

The Work: Development in ASP/.NET, in addition to flash for the homepage. A new logo, a redesigned site architecture, and the beginning of a media campaign.

The Result: The website places Recovery Point as a leader in the disaster recovery industry and truly shows off their amazing facilities.

What’s Cool: We didn’t stop with a site redesign, either. Our next move was to issue a press release touting some of their new products. The result? They started getting calls about their new offerings the next day.

Recovery Point Website Demo from Blue Fountain Media on Vimeo.