Pinterest is fun. Engaging. Inspirational. Exciting – And yes, we can all admit, Pinterest is borderline addicting. Without it, where would we find those budget-friendly DIY tips, the cutest wedding ideas, scrumptious recipes, and so many rad outfits? To ensure Pinterest is here to stay, the company has conceptualized and is launching a test period for promoted pins for a group of businesses. The monetization of Pinterest has yet to go mainstream, as they are still trying to find the best way to go about implementing the new features.
Ben Silberman, CEO & Co-Founder, outlined the goals of the upcoming promoted pins in a recent post on the Pinterest blog. In it, Silberman and the team explain how they aim to ensure promoted pins will be:
- “Tasteful. No flashy banners or pop-up ads.
- Transparent. We’ll always let you know if someone paid for what you see, or where you see it.
- Relevant. These pins should be about stuff you’re actually interested in, like a delicious recipe, or a jacket that’s your style.
- Improved based on your feedback. Keep letting us know what you think, and we’ll keep working to make things better.”
Users will know what results are being paid for by businesses, and the big idea behind this move is to continue to provide relevant content to users. This means that thankfully you won’t be surfing the site for wedding dress ideas and suddenly find yourself learning how to make a picture frame out of crayons.
Yes, we get it. Pinterest needs to monetize itself to be able to grow and continue to feed us the creative content we so desperately desire. Although it is still in the preliminary testing phases, we envision a finished product with relevant results, something that will complement our search queries and results.
Around the office we’re excited to follow the next steps of the trial process, and are looking forward to executing these promoted pins for our clients on the Pinterest platform in the near future to help empower their marketing efforts. At this point in the testing process, Pinterest is welcoming business and user feedback alike prior to and following the launch of promoted pins, so be sure to submit your thoughts to them in order to make this new feature as awesome as possible.
If done correctly, this new feature should create a happy medium between organic results based on your pins and suggested results through the promoted pins that are optimized for users and creating happier (if that’s even possible) “pinners”. While some pinners are suggesting a subscription-type option on the platform as well, nothing has been specifically mentioned from Pinterest about that suggestion quite yet.
Pinterest is pretty relatable to their users- If you want to cook something healthy, you’re pinning recipes. If you plan to get married, bride-to-be’s tend to have a plethora of cakes and dresses on their boards. So, if the results of the promoted posts are truly based on relevancy as we were promised, your wedding board may expand to contain favor ideas, program templates, centerpiece photos, and more. If relevant pins are delivered as promised, we all win.
The possibilities promoted pins present make us pretty happy, and soon enough Pinterest will be too.
What are your thoughts on Pinterest’s new promoted pins? Let us know in the comments below or by tweeting us @BFMweb.