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Monday, May 18th, 2009 at 7:57 am by BFM |
New York clothing store, R.A.G. New York continues to see record traffic and sales on their website thanks to the search engine optimization performed by Blue Fountain Media between April and September 2008. Our client was even mentioned in the NY Daily News thanks to our work.
Currently, the website is not running any type of marketing program except through its 6 stores in New York City. The month of April broke all preceding records as can be seen in the two line graphs showing total visits and sales to the website since March 2008:
These results are both due to our re-design of the website as well as an extensive search engine optimization campaign which included months of link building, analysis, and a results-oriented team of dedicated individuals.
Our Redesign: A broader, more open site with a clean and clear new design, showcasing the products, the company, and their customers, on a tight budget.
Before: A focus on the corporate side, with other aspects de-emphasized. 
The Challenge: Create a highly professional site that appeals to biopharmaceuticals experts, but doesn’t intimidate non-experts. Incorporate high-level product discussion, fine-grained social features, and corporate information like stock quotes.
The Work: The focus here was on highlighting the content, rather than creating a full multimedia presentation. This site includes a stock quote module, several discussion forums, and a news page.
The Result: A great looking, informative site that offers up-to-date information on research, products, and company issues.
What’s Cool: This is a site for every audience. Customers, investors, and researchers can all see where they need to go, at a glance.
Tags: Design, rag new york, ROI, Search Engine Optimization, SEO
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