http://www.bluefountainmedia.com/blog/search-engine-reputation-management-kryptonite-locks-case-study/ Get the latest web design, development and marketing news from New York City website design company Blue Fountain Media. Wed, 01 Feb 2012 22:38:49 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.bluefountainmedia.com/blog/search-engine-reputation-management-kryptonite-locks-case-study/comment-page-1/#comment-4512 Karen Wed, 31 Aug 2011 19:01:38 +0000 http://www.bluefountainmedia.com/blog/?p=1371#comment-4512 Living through the experience with the Kryptonite team, I can tell you that the situation you referenced dates back six years and much transparent water has passed under the bridge since then. We learned a lot of really hard lessons about the importance of SERM, and probably still have more to learn. We did do a number of things in the online and social environment to restore trust in our brand and integrity. I hope you'll rescan the horizon to look for those things, as well. We were recognized for some of those efforts, as well as the less stellar attempts to correct the way we originally handled the crisis. If your primary message is about being eternally vigilant when it comes to one's reputation, I will say AMEN to that! Its regrettable that we didn't get a chance to actually prove the value of our lock to Alhan but we'll hope to again one day. Living through the experience with the Kryptonite team, I can tell you that the situation you referenced dates back six years and much transparent water has passed under the bridge since then. We learned a lot of really hard lessons about the importance of SERM, and probably still have more to learn. We did do a number of things in the online and social environment to restore trust in our brand and integrity. I hope you’ll rescan the horizon to look for those things, as well. We were recognized for some of those efforts, as well as the less stellar attempts to correct the way we originally handled the crisis. If your primary message is about being eternally vigilant when it comes to one’s reputation, I will say AMEN to that! Its regrettable that we didn’t get a chance to actually prove the value of our lock to Alhan but we’ll hope to again one day.

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