Finger on the Pulse
Blue Fountain Media has received an advanced copy of Econsultancy & SEMPO’s forthcoming State of Search Engine Marketing Report 2010. The report is based on a world-wide survey of over 1,500 advertisers (companies) and advertising agencies across a wide range of business sectors.
SEO’s Double Digit Growth
The SEO/SEM industry grew 8% to $14.6 Billion in 2009. This year things are expected to be even better as the industry will grow by 14% to $16.6 Billion. But where’s all that money coming from?
How SEO Killed the Newspaper
Companies and agencies are increasing SEO, SEM, and Social Media Marketing budgets at the expense of other advertising spending. This is particularly true of print advertising like newspapers and magazines.
Of the companies re-allocating budgets to search engine marketing, around half (49%) are moving it from print advertising. More than a third (36%) are shifting money from direct mail, and almost a quarter are moving budgets from conferences and exhibitions (24%) and web display advertising (23%).
Agencies see the print advertising sector even more heavily hit, with 69% of supply-side respondents noticing a shift of budget from newspapers and magazines into search engine marketing.
Perhaps the single biggest loser in the move away from print is the phone book industry. SEMPO’s survey found 85% of agencies see local search as a significant trend.
Why bother with newspapers or The Yellow Pages when you could just sign up for a free listing on Google Maps or do a cool Mayor offer on Foursquare?