Last week one of my colleagues posted an article to BFM's Business Learning Center entitled "How To Write a Blog That Drives Traffic to Your Website and Revenue to Your Business". The article is a fantastic guide to creating a great blog for you small business. If you still aren't convinced that your company needs a blog, here are some numbers that should help you make up your mind.
An analysis of 1,531 web-marketing clients showed a huge difference between those who blog and those who do not. Here is the key info:
- 55% More Visitors for Companies That Blog (a measurement of the number of people that visit any page of a company's site)
- 97% More Inbound Links (other sites linking to any page of a company's site)
- 434% More Indexed Pages (how many of a company's pages can be found on Google/Yahoo!/Bing)
While the survey size wasn't huge (around 1,531 small- and medium-sized businesses), the numbers are pretty telling. Additionally, the study's definition of a "company that blogs" was anyone with more than one post written on their blog. Had they defined a company that blogs as one with regular blog postings, then the results would have more than likely pointed to an even bigger traffic increase for companies that blog.
See the full HubSpot post here.