When it comes to Twitter, most CEOs shy away and relegate the task to a bubble gum intern of sorts. However, this is not always the case. This post contains 10 CEOs who have unleashed their social potential, attracting huge online audiences and sculpting a brand personality in the process.

There are so many useful social media platforms these days it can be hard figuring out which is best for you. However, lucky for you, our professional online marketers aren’t shy about sharing their opinions on the matter. Read this post and learn what the pros use and how the use it!

Your mobile marketing strategy has to be more than a rehash of your desktop efforts. If you’d like to tap into to this massive market, here are some tips that will help you get started!

Instagram’s Web interface may well change the way we view digital and social in the future. Read this post and learn how.

The first presidential debate in 2012 was the most tweeted about event in U.S. political history. Check out this article to learn how to catch a slice of that audience for your business.

Search rankings in the App Store are now heavily influenced by download rates, installation rates, social popularity, ratings and reviews. Do you know how to best optimize your app rankings? Read this article to find out how.

Twitter has introduced new pages similar to Facebook’s Timeline that could present new opportunities and challenges for your brand. If you want to stay ahead of the curve, you should read this post!

Although Groupon success may be tricky to navigate, the online channel is worth the effort for some businesses.

The decision to use social media as part of your integrated marketing program is data driven and based in the concepts of traditional marketing—finding the channels used by your target market and using those channels to communicate with them.

As marketers, it’s our job to figure out a strategy to create relevant ads for our clients and their products and services whether it’s using an advertising platform based on user intent or one based on user information.

Most businesses can benefit from having a presence on this widely-used social network, but as with any other marketing channel, it’s important to go into it with realistic objectives.

Social media remains a hot button issue, even hotter over the past couple of weeks with Facebook’s valuation and subsequent reactions to its IPO.

Done well brand journalism leverages social media to build influence, improve search results and spread ideas and excitement about a particular industry.

Ninjas, gurus and other social media savants should Just Do It!

If you want to tap into the fastest growing social network to date, Pinterest has 12 million users who are ready and waiting.