Website Launch: SolarTown

In this economy, one of the best investments anyone can make is in saving money. At Blue Fountain Media, we’re finding more and more ecommerce web design clients are focused on giving their customers a chance to lower their utilities bills (and do something good for the environment). SolarTown (last mentioned on the blog pre-launch) doesn’t just help visitors make smart choices about solar power — it also helps dozens of suppliers sell their products to consumers around the country.

SolarTown Category Page

SolarTown Product Page

The Challenge

Create a huge, functional website — that has several very different functions. SolarTown is a site for customers interested in buying solar equipment, for hobbyists interested in discussing it, for suppliers interested in selling it, and for anyone interested in learning more.

The Work

We built a fully customized CMS, which allows dozens of suppliers to interact with the system — without exposing information to the wrong parties.

The Result

A site that does the right thing, from every angle: visitors get information, customers get the products they want, and suppliers get access to a large and receptive market.

What’s Cool

It’s a great site for good old-fashioned exploring! It’s a nice resource for people dipping into the solar marketing, but it also gives thorough specs and ordering information for anyone ready to make a purchase.

Tags: ecommerce, ecommerce website design, Social Media, solar, solartown