(source: Matt Hamm)

Blue Fountain Media is working with the Gift of Life Bone Marrow Foundation, and it has been a rewarding experience to know that we are helping them for an overall greater cause. Gift of Life is one of largest bone marrow registries in the United States. They focus on the Jewish community—finding a matching bone marrow donor is difficult, but since tissue type is genetic, a patient is most likely to find a matching donor of the same ethnic background.

The Madoff debacle affected the Gift of Life in more ways than one, and that’s where we come in. Blue Fountain Media has been doing Social Media Marketing for their bone marrow and donor campaigns.

When we started these campaigns, Gift of Life had some questions:

So how can social media help us?

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