Blue Fountain Media Blog » blue fountain media http://www.bluefountainmedia.com/blog Get the latest web design, development and marketing news from New York City website design company Blue Fountain Media. Tue, 07 Sep 2010 17:49:55 +0000 en hourly 1 http://wordpress.org/?v=3.0 What Would You do For A Klondike Plug? http://www.bluefountainmedia.com/blog/what-would-you-do-for-a-klondike-plug/ http://www.bluefountainmedia.com/blog/what-would-you-do-for-a-klondike-plug/#comments Thu, 11 Mar 2010 18:58:25 +0000 Jon http://www.bluefountainmedia.com/blog/?p=3376 Social Media has opened the door to a host of new marketing opportunities. Where major advertisers like Unilever were once limited to print, radio, television, direct mail and billboard advertising, the internet has opened up a host of new promotional opportunities for brands large and small.

Unilever, you may know, is the company behind such iconic ice cream brands as Breyer’s, Good Humor and Klondike Bars. They have long been ahead of the curve when it comes to advertising and marketing (“What would you do for a Klondike Bar?”).

It shouldn’t be surprising that Unilever understands new media as well as they do old media. They are now reaching out to influential bloggers, offering them free tastes of some of their classic products. Today, a virtual cornucopia of ice cream products arrived at the offices of Blue Fountain Media. When the feeding frenzy was done, the ice cream was gone, but the good will remains.

Does this kind of marketing work? The fact that you are reading this should provide the answer.

As marketing specialists, we at Blue Fountain Media appreciate creative work done by others. Our hats are off to Unilever for their blogger outreach!

We regularly counsel clients on how to leverage social media to enhance their marketing efforts. We help our clients with blogger outreach, Twitter and Facebook promotions and dozens of other social media platforms. If you are looking for help with social media outreach, online marketing or any web-related project, please give us a call at 212.260.1978.

Again Unilever, well done!

]]> http://www.bluefountainmedia.com/blog/what-would-you-do-for-a-klondike-plug/feed/ 0 Happy New Year From Blue Fountain Media! http://www.bluefountainmedia.com/blog/happy-new-year-from-blue-fountain-media/ http://www.bluefountainmedia.com/blog/happy-new-year-from-blue-fountain-media/#comments Thu, 31 Dec 2009 08:57:16 +0000 Gabriel Shaoolian http://www.bluefountainmedia.com/blog/?p=2431 Happy New Years From Blue Fountain Media

As the Founder of Blue Fountain Media, I want to wish our clients, our staff and our good friends a very Happy New Year.

2009 was a watershed year for Blue Fountain Media.  This past year saw us double in size, expand offices twice, and bring in many new areas of expertise.

The year saw us work with a wonderful group of clients- both old and new- on a variety of interesting and challenging projects.

Some of the highlights of 2009 include:

  • Blue Fountain Media was awarded  a 5-Star Dun and Bradstreet Rating
  • We won awards for design, marketing and e-commerce
  • We earned recognition by the Web 2.0 Expo as the embodiment of “The Power of Less”
  • We were singled out by About.com’s Google expert for our SEO expertise
  • We successfully delivered sophisticated projects for clients like the NFL, OppenheimerFunds, Granite Transformations and the United Nations.

We are looking forward to ever greater success in 2010.

Again, wishing you all a very happy and healthy new year!!

Gabriel Shaoolian
Creative Director

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