(source: kainet)

I recently started re-reading some Chinese philosophy and it got me thinking about link building. I  am a fan of Sun Tzu （孙子）—the Zhou Dynasty author of The Art of War. Even though the book was written over 2,500 years ago, it’s quite relevant to the world we live in today. In fact, one of Sun Tzu’s quotes is directly applicable to link-building!

“Analyzing your competition is much like preparing for battle.”

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