If an owl and a bit of creativity can help us dramatically increase CTRs, maybe a little change of pace in your efforts might help you avoid lost opportunities.

The call to action on a website is an incredibly important function if you’re planning on moving visitors toward completing specific goals. But first you need to understand how call to action wording can affect the visitor’s outcome.

Much like the original seven Deadly Sins, AKA Cardinal Sins, the landing page design variety are sure to lead to some type of eternal damnation… usually in the form of client condemnation.

Your website is getting traffic, but these visitors aren’t taking action. Is it time for a redesign? Before you scrap the whole design and start from scratch, consider if it’s only a few elements … Read More