If an owl and a bit of creativity can help us dramatically increase CTRs, maybe a little change of pace in your efforts might help you avoid lost opportunities.

Different industries talk about real value in different ways but the idea is always the same: businesses and consumers alike are paying more attention to each dollar that they spend and how it benefits them.

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Alhan and I just got back to the office after three days at the Search Engine Strategies New York Conference and Expo. We’ll be writing more about the takeaways from that experience … Read More

Your website is getting traffic, but these visitors aren’t taking action. Is it time for a redesign? Before you scrap the whole design and start from scratch, consider if it’s only a few elements … Read More

This is a quick post to exemplify why most methods of marketing, especially online, simply do not match the effectiveness and longevity of search engine optimization (SEO). The important factor to remember is that … Read More