At Blue Fountain Media, we create most of the content on most of the sites we work on. That gives us the ability to choose titles, headers, content, and copy that will bring in search visitors. But many of the largest, most popular sites don’t use this model at all: Yelp, LinkedIn, and Ezinearticles have all been able to rank highly on Google even though their content isn’t controlled by SEOs.

(photo source: Jerry Luk)

Here are some of the techniques they use—the internal linking structure, the user guidelines, and the content aggregation methods they use to rank well even if they don’t know what they’ll rank for.
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