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In a rational world, the Fortune 500 list, Fortune magazine’s list of the 500 highest-revenue companies in the US, would also be a list of the 500 most awesome websites. That’s not always the case; every Friday we’ll be picking a company off the list and weighing in on their website, with everyone commenting on an aspect of the site, be it design, usability, search engine friendliness, etc.
To kick it off, last Friday we took a look at Walmart.com, which topped the 2008 list. Here are our first impressions:
“I think Wal-Mart’s website suits their stores and needs. The website itself doesn’t feel high-end, and maybe a little cheap. It is definitely user friendly, huge and feels impressive at first glance. But is it a pleasant shopping experience like Martha Stewart? I think not! It also lacks stickiness unless I am already looking to buy something.”