A scant three months after Apple released its iPhone 4S, the debate over how the device’s speech –recognition personal assistant, AKA Siri, will change search is in full effect.

After introducing Google+ Pages as a way to provide businesses the ability to build a public identity on Google+, the company has been busy tweaking the platform and recently added new tools and controls to help better manage these pages.

Plus, eight stories from around the Web you may have missed.

You can accomplish almost anything through a smart social media campaign. If you can’t, try cheating. It appears the Russian government is fond of that tactic.

There could be numerous reasons (including invalid clicks) that your AdSense budget is being depleted too soon.

Ireland is the ideal place for beer drinking and cloud computing, according to locals.

Designing and configuring social media sharing buttons can help expand your brand and deliver your content to more people.

Social media is an important part of the online marketing mix and not only relevant to online searches, but the online search process itself.

After today we will not see another binary event on this scale until January 1, 2100. If that doesn’t pique your interest there are some other fun things to consider in this post.

The world’s most visited homepage is also most likely one of the simplest. And it’s no coincidence that the guys responsible for revolutionizing the search engine also understand the importance of a sleek, clutter-free design.

Thirty-five percent of search queries on Google will now look a lot ‘fresher’ due to a change in company’s algorithm.

There is more than one way to knock your SEO campaign out of the park. However, the best approach is an encompassing one.

The ability to measure social media ROI is often debated but rarely receives a definitive answer. Like many statistics, it outcomes depends on what your decide to measure.

Search Engine Expo (SMX) East in New York City once again proves it is a valuable resource for anyone trying to optimize online business efforts.

Google was the primary topic of discussion at SMX East Conference in New York City this week and the event provided numerous insights on Google+ and how search marketers can take advantage of the company’s new social network.