Posts Tagged ‘Information Architecture’

Concept Modeling

The Benefits of a Concept Model

Concept modeling can help even the most brilliant business ideas grow to the next level. This post shows the advantages of a concept model and how it can help.

8 Essential Characteristics of a User Persona

8 Essential Characteristics of a User Persona

When building a user persona, including these 8 essential characteristics will help you build a website that is better tailored for your target audience.


The Advantages of Building a User Persona

Talking with your website’s users to figure out their needs can be helpful, but an easier way to understand your audience is to build user personas.

How To Write a Specifications Document

7 Killer Tips to Creating a Website Specification Document to Support Your Search Engine Marketing Efforts

Think like an architect and develop a careful blueprint (spec doc) to help guide your search engine marketing efforts. Consistent and full of choices, but overwhelming

In a rational world, the Fortune 500 list, Fortune magazine’s list of the 500 highest-revenue companies in the US, would also be a list of the 500 most awesome websites. That’s not always …

Why do you do both design and marketing?

Because they work best together.

Good marketing brings in qualified traffic; good design turns visitors into customers. If you can improve both at once, the benefits compound.

The combination of traffic and a good

Website Launch: Recovery Point

The Recovery Point Facilities

When you’re selling safety and security, how do you put your best foot forward? When your business focuses on hard-edged practicality, how can you get your potential customers excited?

Recovery Great visibility, but lacking usability

When it comes to some of the coolest, most aesthetically pleasing, eco-friendliest, and trendiest items to own, SIGG is at the top of my list.

SIGG, “The Original Swiss Bottle” is an urban …

Why You Need a Spec Doc

This is a follow-up to yesterday’s How to write a spec doc, and is for those on the consumer side of web development, and also for those web developers who are thinking …

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