Posts Tagged ‘Information Architecture’


Information Architecture: Designing for Search Patterns

An optimal user experience is heavily reliant on how easy it is for individuals to find the information and details that they are looking for. Take a look at our analysis of different search patterns that can be incorporated into your website’s information architecture in order to create a seamless experience that will keep customers returning to your site.

How To Write a Specifications Document

7 Killer Tips to Creating a Website Specification Document to Support Your Search Engine Marketing Efforts

Think like an architect and develop a careful blueprint (spec doc) to help guide your search engine marketing efforts.


The Information Architecture Process: Optimizing Usability

Creating the best user experience through good information architecture helps focus user attention on your most important conversions. Read on to learn how.

Website Navigation Structure Featured Image

The Importance of Website Navigation Structure

Poor website navigation structure can lead to a website that makes it difficult for a user to find what they need. Our new blog post breaks down some of the best examples from around the web.

Benefits of a Concept Model Featured Image

The Benefits of a Concept Model

Concept modeling can help even the most brilliant business ideas grow to the next level. This post shows the advantages of a concept model and how it can help.

8 Essential Characteristics of a User Persona

8 Essential Characteristics of a User Persona for a Website

When building a user persona, including these 8 essential characteristics will help you build a website that is better tailored for your target audience.


The Advantages of Building a User Persona

Talking with your website’s users to figure out their needs can be helpful, but an easier way to understand your audience is to build user personas. Consistent, Full of Choices and Overwhelming

In a rational world, the Fortune 500 list, Fortune magazine’s list of the 500 highest-revenue companies in the US, would also be a list of the 500 most awesome websites. That’s not always …

Why do you do both design and marketing?

Because they work best together.

Good marketing brings in qualified traffic; good design turns visitors into customers. If you can improve both at once, the benefits compound.

When we build sites, we’re looking at …

Website Launch: Recovery Point

When you’re selling safety and security, how do you put your best foot forward? When your business focuses on hard-edged practicality, how can you get your potential customers excited?

Recovery Point had both problems. …

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