Posts Tagged ‘Information Architecture’

Website Navigation Structure Featured Image

The Importance of Website Navigation Structure

Poor website navigation structure can lead to a website that makes it difficult for a user to find what they need. Our new blog post breaks down some of the best examples from around the web.

Benefits of a Concept Model Featured Image

The Benefits of a Concept Model

Concept modeling can help even the most brilliant business ideas grow to the next level. This post shows the advantages of a concept model and how it can help.

8 Essential Characteristics of a User Persona

8 Essential Characteristics of a User Persona

When building a user persona, including these 8 essential characteristics will help you build a website that is better tailored for your target audience.


The Advantages of Building a User Persona

Talking with your website’s users to figure out their needs can be helpful, but an easier way to understand your audience is to build user personas.

How To Write a Specifications Document

7 Killer Tips to Creating a Website Specification Document to Support Your Search Engine Marketing Efforts

Think like an architect and develop a careful blueprint (spec doc) to help guide your search engine marketing efforts. Consistent and full of choices, but overwhelming

In a rational world, the Fortune 500 list, Fortune magazine’s list of the 500 highest-revenue companies in the US, would also be a list of the 500 most awesome websites. That’s not always …

Why do you do both design and marketing?

Because they work best together.

Good marketing brings in qualified traffic; good design turns visitors into customers. If you can improve both at once, the benefits compound.

When we build sites, we’re looking at …

Website Launch: Recovery Point

When you’re selling safety and security, how do you put your best foot forward? When your business focuses on hard-edged practicality, how can you get your potential customers excited?

Recovery Point had both problems. … Great visibility, but lacking usability

When it comes to some of the coolest, most aesthetically pleasing, eco-friendliest, and trendiest items to own, SIGG is at the top of my list.

SIGG, “The Original Swiss Bottle” is an urban …

Why You Need a Spec Doc for Consumer Side Web Developers

This is a follow-up to yesterday’s How to write a spec doc, and is for those on the consumer side of web development, and also for those web developers who are thinking …

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