It’s amazing how many poorly researched, poorly written, and poorly targeted paid search campaigns I’ve come across on the major search engines without even really looking for them. It’s obvious why Google runs those $25 free AdWords credit promotions for new users; if you don’t know what you’re doing, that money goes pretty quickly.

Whether they’re using Google AdWords, Yahoo! SEM, or Microsoft adCenter, here are some of the dangerous thoughts that seem to go through the minds of PPC users:

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Now that the Olympics are over, I decided it would be time to take a look at how every nation did at the Games. Checking the 3 majors search engines for the word “Olympics”, it appears that Yahoo dropped the ball on this one. Live and Google produce relevant medal count “one boxes”, while Yahoo just gives news. Looks like Live Search did the best out of the 3 search engines on this one and overall for the Olympics:

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