In a few short years YouTube has gone from being an entertaining curiosity filled with funny videos to the world’s second largest search engine. During that span the company (along with Google) managed to … Read More

In his new book Game-Based Marketing, Gabe Zicherman and co-author Joselin Linder explore how businesses can drive revenue and customer loyalty through rewards, challenges, and contests. Before Gabe pointed it out to me, … Read More

Today just about everyone has an email address and more often than not those inbox receive some type of seemingly unsolicited advertising. So if everyone is doing it, why aren’t you?

Last week one of my colleagues posted an article to BFM’s Business Learning Center entitled “How To Write a Blog That Drives Traffic to Your Website and Revenue to Your Business“. The … Read More

Thousands of Internet Industry leaders and social media experts descended on New York City’s Javits Center last week for the Web 2.0 Expo. With the theme of the Expo being “The Power of Less,” … Read More

The whole idea of social media marketing can be a bit overwhelming. People are connected to each other more than ever on social media platforms, creating conversation about your brand and industry.

There are … Read More

I attended a couple of great sessions this morning, most of which were focused on web analytics and how they can provide actionable data. Here are some key takeaways:

1. Keep your enemies closer, … Read More

On Thursday evening the Search Engine Marketing Professional Organization‘s (SEMPO) New York working group went on a 3-hour-long boat ride (AKA booze cruise) around the island of Manhattan. The event featured an … Read More

New York isn’t just full of successful big-shot executives, infinitely leggy models, and milling crowds of journalists. It also features some of the most successful and entertaining panhandlers the world has ever … Read More

When it comes to online marketing a holistic approach works best; advertising should integrate not only searchability and online reputation, but site architecture as well.

Because they work best together.

Good marketing brings in qualified traffic; good design turns visitors into customers. If you can improve both at once, the benefits compound.

When we build sites, we’re looking at … Read More

Your domain name says a lot about what users should expect to see before they click on a search engine results, follow a link, or enter-in your url. You must be sure that your … Read More

Did you notice anything different about the below business information? It may look like your usual company details, but it is enhanced by a mark-up standard known as the hCard, one of many “microformat” … Read More