Posts Tagged ‘Marketing’
How to be Successful on YouTube in 10 Easy Steps
Game-Based Marketing: Gabe Zichermann Introduces His New Book
In his new book Game-Based Marketing, Gabe Zicherman and co-author Joselin Linder explore how businesses can drive revenue and customer loyalty through rewards, challenges, and contests. Before Gabe pointed it out to me, … Read More
11 Reasons To Use Email Marketing
Today just about everyone has an email address and more often than not those inbox receive some type of seemingly unsolicited advertising. So if everyone is doing it, why aren’t you?
Small Businesses That Blog Get 55% More Web Traffic
Last week one of my colleagues posted an article to BFM’s Business Learning Center entitled “How To Write a Blog That Drives Traffic to Your Website and Revenue to Your Business“. The … Read More
Blue Fountain Media Singled Out By Web 2.0 Expo New York for Embodying “The Power of Less”
Thousands of Internet Industry leaders and social media experts descended on New York City’s Javits Center last week for the Web 2.0 Expo. With the theme of the Expo being “The Power of Less,” … Read More
The Art, Science, and Business of Social Media Marketing
The whole idea of social media marketing can be a bit overwhelming. People are connected to each other more than ever on social media platforms, creating conversation about your brand and industry.
There are … Read More
3 Actionable analytics takeaways from SMX East
I attended a couple of great sessions this morning, most of which were focused on web analytics and how they can provide actionable data. Here are some key takeaways:
1. Keep your enemies closer, … Read More
Geeks on a Boat: SEMPO goes cruisin’
On Thursday evening the Search Engine Marketing Professional Organization‘s (SEMPO) New York working group went on a 3-hour-long boat ride (AKA booze cruise) around the island of Manhattan. The event featured an … Read More
4 Marketing lessons from the local panhandler
New York isn’t just full of successful big-shot executives, infinitely leggy models, and milling crowds of journalists. It also features some of the most successful and entertaining panhandlers the world has ever … Read More
How Microformats Can Make Your AdWords Campaign Stand Out
When it comes to online marketing a holistic approach works best; advertising should integrate not only searchability and online reputation, but site architecture as well.
Why do you do both design and marketing?
Because they work best together.
Good marketing brings in qualified traffic; good design turns visitors into customers. If you can improve both at once, the benefits compound.
When we build sites, we’re looking at … Read More
Picking a domain name: keep it simple and stand-out
Your domain name says a lot about what users should expect to see before they click on a search engine results, follow a link, or enter-in your url. You must be sure that your … Read More
How hCards will help your customers reach you easily
Did you notice anything different about the below business information? It may look like your usual company details, but it is enhanced by a mark-up standard known as the hCard, one of many “microformat” … Read More
Most consumers use social media websites to evaluate you
A majority of affluent consumers use social media websites to judge the customer care of a company. Or at least that is what the Society for New Communications Research has found so far in