We’ve talked before both about making your paid search ads stand out from the crowd, and about using microformats to help organize content on your website. It appears that Google’s new “rich snippets” announcement has implications for paid search as well, giving advertisers the opportunity to leverage the new policy to differentiate their ads.

In this example, Google includes a plus-box below a Newegg.com ad, with product images and information pulled from microformatted tables on their product pages:

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