There could be numerous reasons (including invalid clicks) that your AdSense budget is being depleted too soon.

Looking to increase a client’s revenue from Paid Search? Segmenting campaign traffic in AdWords is the best place to start.

If you’re planning to use words like insurance, attorney and donate in your AdWords campaign plan on putting up big bucks.

Increasing your AdWords return on investment can yield more than just a few clicks.

I attended a couple of great sessions this morning, most of which were focused on web analytics and how they can provide actionable data. Here are some key takeaways:

1. Keep your enemies closer, … Read More

When it comes to online marketing a holistic approach works best; advertising should integrate not only searchability and online reputation, but site architecture as well.

Hi everyone,

Alhan and I just got back to the office after three days at the Search Engine Strategies New York Conference and Expo. We’ll be writing more about the takeaways from that experience … Read More

This is a quick post to exemplify why most methods of marketing, especially online, simply do not match the effectiveness and longevity of search engine optimization (SEO). The important factor to remember is that … Read More

It’s amazing how many poorly researched, poorly written, and poorly targeted paid search campaigns I’ve come across on the major search engines without even really looking for them. It’s obvious why Google runs those … Read More

The NYT recently published a story, “Stuck in Google’s Doghouse,” about Sourcetool.com owner Dan Savage who sent a 4,000-word letter to the antitrust division of the Justice Department to fight against the … Read More