By building an integrated campaign that takes advantage of both

Many of our customers have learned to rely on the steady traffic growth our high-ROI SEO can bring. Others are interested in using social media marketing to increase brand awareness and really get in touch with their customers. At Blue Fountain Media, we don’t just offer best-of-breed SEO and SMM solutions — we design our campaigns to take advantage of how both kinds of marketing can work together.
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A few weeks ago, we profiled our redesign of Biospecifics, a biotechnology website design to appeal to wildly different groups: patients interested in learning about the company’s treatments, medical professionals looking for more in-depth data, and investors researching their stock. How can a company handle these different interest groups? It takes a lot of work, but a flexible and powerful content management system makes it much easier.

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R.A.G. website has record-breaking month thanks to our SEO work

New York clothing store, R.A.G. New York continues to see record traffic and sales on their website thanks to the search engine optimization performed by Blue Fountain Media between April and September 2008.  Our client was even mentioned in the NY Daily News thanks to our work.

See Blue Fountain Media in the NY Daily News

Currently, the website is not running any type of marketing program except through its 6 stores in New York City. The month of April broke all preceding records as can be seen in the two line graphs showing total visits and sales to the website since March 2008:

These results are both due to our re-design of the website as well as an extensive search engine optimization campaign which included months of link building, analysis, and a results-oriented team of dedicated individuals.
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PriorTax.com: Reaching Out to Users — on a tight deadline

Some businesses are seasonal. But few can compare to the tax business. So how does an online tax preparation service use a multi-month marketing campaign to get results over just a few days?

Simple:

• * A long-term SEO strategy to lay the groundwork.
• * A rigorous, analytical paid-search strategy.
• * Lots of community involvement, accelerating during tax time.

Before SEO:

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When it comes to some of the coolest, most aesthetically pleasing, eco-friendliest, and trendiest items to own, SIGG is at the top of my list.

SIGG, “The Original Swiss Bottle” is an urban hipster necessity. The bottles themselves are made from reusable aluminum, and can be seen in the hands of the world’s trendsetters, from Sunset Boulevard to Park Avenue. SIGG can boast of over three thousand custom designs, and they win plaudits for their environmentally friendly manufacturing.

Recently I stumbled onto SIGG’s ecommerce arm (mysigg.com), wanting to buy another water bottle for a friend after receiving a SIGG over the Christmas holidays.

Let’s just say that my first impressions were a bit disappointing.

Having worked with successful ecommerce clients before, I could see lots of room for improvement. I asked my colleagues here at Blue Fountain Media a few questions about the site:

• “What do you like about mysigg.com?”
• “What are some of the things you dislike?
• “What are some suggestions?”

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Is your website optimized for mobile devices? Even though the latest service providers and phones, like the iPhone, the G1, and the BlackBerry Storm, can handle large amounts of data, images, and even special features like JavaScript and Flash, there are an entirely different set of concerns for mobile devices, and this audience is becoming hard to ignore.

Why should you care?

• The mobile marketplace is still young. Now is the time to get ahead of your competition. Mobile users tend to navigate away from websites that are difficult to use and will go to the competition.
• Mobile web searches shows a desire to take immediate action. That means that your mobile customers are much more valuable. You should not be losing them due to lack of usability.
• You may be sending out emails to people who will be opening your website on their phone. What do you want it to look like?
• The share of your customers searching for your services or viewing your website from their phones is only going to increase in the near future. Currently, 75% of all mobile search is done on iPhones, which only have a 10% market share. This disproportion is likely to correct itself as other phones catch up with the iPhone.

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Last week we attended Search Engine Strategies New York, the online marketing conference and expo, and one theme that kept coming up in various contexts was the concept of real value. Different industries talk about it different way: in economics it’s “utility”, in customer relations it’s “satisfaction”, but the idea is the same: businesses and consumers alike are paying more attention to each dollar that they spend and how it benefits them.

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This is a quick post to exemplify why most methods of marketing, especially online, simply do not match the effectiveness and longevity of search engine optimization (SEO). The important factor to remember is that it is measurable, like pay-per-click advertising and banner ads, but unlike these, the effects of SEO last far beyond the length of the campaign and cost-per-conversion plummets with SEO as time goes by.
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Writing for search engines is becoming increasingly like writing for humans. Search engines used to base rankings for a particular keyterm on the frequency of the term in question on a page. Today, many more factors are taken into account by Google’s algorithms, with the goal of determining the relevancy of the document to the user’s search query. As a general rule, it is more important to write natural sounding articles than to target them at robots. Here are some of the various factors to consider when writing for search engines:

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Now that we are officially in a recession (and have been for over a year), it is time to start spending money wisely. The oversized marketing budgets of the past are set to be replaced by smarter investments like search engine optimization of websites coupled with social media marketing.

Here a few reasons why it makes sense to invest in your website right now:

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