A majority of affluent consumers use social media websites to judge the customer care of a company. Or at least that is what the Society for New Communications Research has found so far in their on-going study, “Exploring the Link Between Customer Care and Brand Reputation in the Age of Social Media.”

Out of more than 300 consumers who are active Internet users, 59.1% of them said that they liked to rant about their bad customer experience via social media.
74% of consumers replied that they choose companies/brands based on customer care experience that others share online.

SO WHAT?

In case you did not know, customers do look at what others are saying about your business on the Internet. They are making decisions based on what other consumers are saying about your products and services. What if these reviews are not always positive? Did you make a mistake a long time ago that is still haunting you online? There are ways to improve your online identity that Blue Fountain Media can employ to cover up bad mentions of your company name with positive content that will enhance your brand.
Learn more about our search engine optimization services.