In this economy, one of the best investments anyone can make is in saving money. At Blue Fountain Media, we’re finding more and more ecommerce web design clients are focused on giving their customers a chance to lower their utilities bills (and do something good for the environment). SolarTown (last mentioned on the blog pre-launch) doesn’t just help visitors make smart choices about solar power — it also helps dozens of suppliers sell their products to consumers around the country.

SolarTown Category Page

SolarTown Product Page

The Challenge

Create a huge, functional website — that has several very different functions. SolarTown is a site for customers interested in buying solar equipment, for hobbyists interested in discussing it, for suppliers interested in selling it, and for anyone interested in learning more.

The Work

We built a fully customized CMS, which allows dozens of suppliers to interact with the system — without exposing information to the wrong parties.

The Result

A site that does the right thing, from every angle: visitors get information, customers get the products they want, and suppliers get access to a large and receptive market.

What’s Cool

It’s a great site for good old-fashioned exploring! It’s a nice resource for people dipping into the solar marketing, but it also gives thorough specs and ordering information for anyone ready to make a purchase.

The Challenge: Use the NFL’s brand power to make a difference in the lives of young people, by teaching them the values exemplified by the league. The company focuses on inner-city youth in areas without traditional sports programs.

The Work: Full front-end design integrating informational content, a Q&A section from the legendary Coach Miller.

The Result: A full-featured site giving young people a chance to see what the NFL can do for them, not only as athletes, but as productive adults.

What’s Cool: The site’s sports-related features draw users in and keep them coming back, giving the NFL a chance to achieve their character-building goals.

Website Launch: Solartown (coming soon!)

The Challenge: Build a site allowing multiple vendors to process orders for thousands of products — and do it all in under two months.

The Work: A fully revamped, highly customized CMS with inventory management, purchase tracking, ad integration, and more — along with a complete suite of social networking features, including blogging, discussion, and video.

The Result: Launching later this week, Solartown is the hub for discussing and buying ecologically friendly products. The site has full-fledged social networking features, and a robust back-end which includes customized drop shipping for multiple vendors.

What’s Cool: Nobody can come close to what SolarTown has now, and their design gives them plenty of room to expand — adding new products, new vendors, or even entirely new categories is a snap, and their social media system can support as many new users as necessary.