The whole idea of social media marketing can be a bit overwhelming. People are connected to each other more than ever on social media platforms, creating conversation about your brand and industry.

There are so many platforms, so many choices and so many misconceptions.

Companies that are smart and disciplined in all other areas of their business sometimes act irrationally due to their lack of expertise in this area.

Common mistakes include:

• Ignoring social media marketing because it is so foreign to them. Social networks and blogs are the 4th most popular online activities online, including beating personal email. 67% of global users visit member communities and 10% of all time spent on the internet is on social media sites. On a daily basis, individuals are talking about your brand, so companies better listen.

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(source: Stabilo Boss)

Being an entrepreneur and doing something extraordinary while thriving in this economy is a common ambition. The ability to succeed is rarer. Some commentators say the economy is hindering the startup community, but startup maven Paul Graham says, “the state of the economy doesn’t matter much either way… [startups] succeed or fail based on the qualities of the founders. The economy has some effect, certainly, but as a predictor of success it’s rounding error compared to the founders.” This ultimately means that it’s up to the founders. Founded during the recession of the 1970’s, Microsoft, Apple, and Fedex still succeed today. Companies founded in the late 90’s boom? Not so much.

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(source: Matt Hamm)

Blue Fountain Media is working with the Gift of Life Bone Marrow Foundation, and it has been a rewarding experience to know that we are helping them for an overall greater cause. Gift of Life is one of largest bone marrow registries in the United States. They focus on the Jewish community—finding a matching bone marrow donor is difficult, but since tissue type is genetic, a patient is most likely to find a matching donor of the same ethnic background.

The Madoff debacle affected the Gift of Life in more ways than one, and that’s where we come in. Blue Fountain Media has been doing Social Media Marketing for their bone marrow and donor campaigns.

When we started these campaigns, Gift of Life had some questions:

So how can social media help us?

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