Whether you work for a Fortune 500, mid-sized start-up, or play a starring role in a solo operation out of a basement, building a brand presence on Twitter is a must. Doing so can give your business access to a near endless pool of potential customers (360 million and counting to more precise) and the ability to tap into new markets with a single tweet.

A number of companies have thrown their hats into the geo-location services ring recently with limited success, but these two popular services are currently winning the fight: Foursquare and Yelp.

Plus, eight stories from around the Web you may have missed.

You can accomplish almost anything through a smart social media campaign. If you can’t, try cheating. It appears the Russian government is fond of that tactic.

As sharing information through the social media stream becomes increasingly important, businesses are finding LinkedIn an indispensable tool.

Facebook toys with a “Dislike” button, Twitter sharpens its image and Presidential hopeful releases an odd video.

Spreading your ad planning budget between Black Friday and Cyber Monday is not as simple as it may seem.

Designing and configuring social media sharing buttons can help expand your brand and deliver your content to more people.

The ability to measure social media ROI is often debated but rarely receives a definitive answer. Like many statistics, it outcomes depends on what your decide to measure.

Search Engine Expo (SMX) East in New York City once again proves it is a valuable resource for anyone trying to optimize online business efforts.

Numbers don’t lie but they sure can give you the wrong answers if you aren’t asking the correct questions.

Twitter starts generating some advertising revenue but will its huge user base stand for it?

There are seemingly limitless opportunities to create the type of content for a website that others will want to link to. However, when putting that theory into practice the numbers don’t always add up.  It’s … Read More

If you get caught with your pants down try these eight steps to rectify the situation.

Mobile social networking is providing some attractive numbers for marketers to consider.