Think like an architect and develop a careful blueprint (spec doc) to help guide your search engine marketing efforts.

The Blue Fountain Media website redesign is the result of research and careful planning that has already resulted in a reduced bounce rate and stronger calls-to-action.

Because they work best together.

Good marketing brings in qualified traffic; good design turns visitors into customers. If you can improve both at once, the benefits compound.

When we build sites, we’re looking at … Read More

When it comes to some of the coolest, most aesthetically pleasing, eco-friendliest, and trendiest items to own, SIGG is at the top of my list.

SIGG, “The Original Swiss Bottle” is an urban … Read More

This is a follow-up to yesterday’s How to write a spec doc, and is for those on the consumer side of web development, and also for those web developers who are thinking … Read More

Your website is getting traffic, but these visitors aren’t taking action. Is it time for a redesign? Before you scrap the whole design and start from scratch, consider if it’s only a few elements … Read More

Writing for search engines is becoming increasingly like writing for humans. Search engines used to base rankings for a particular keyterm on the frequency of the term in question on a page. Today, many … Read More

In journalism and in SEO, we are told that “content is king”. It is true that killer content is what will draw attention and ultimately lead to an increase in readership/inbound links. But perhaps … Read More

A great post by Jono of Mozilla Labs explains very well what should go into the design of user interfaces. Simplicity is the key and reducing the amount of friction between the interface and … Read More

You are receiving thousands of visitors every week. They are qualified visitors, resulting from search queries for precisely services and products that you sell. Only one problem: they are not buying. You have a … Read More

Did you notice anything different about the below business information? It may look like your usual company details, but it is enhanced by a mark-up standard known as the hCard, one of many “microformat” … Read More