Thousands of Internet Industry leaders and social media experts descended on New York City’s Javits Center last week for the Web 2.0 Expo. With the theme of the Expo being “The Power of Less,” Blue Fountain Media was the one company singled out as the embodiment of the theme.

Here’s how Web 2.0 Expo defined “The Power of Less”:

The theme for this year’s Web 2.0 Expo New York is the Power of Less. The Power of Less doesn’t just mean making do with fewer staff and a smaller budget. It means that constraints drive creativity, whether in business models, design paradigms, or platforms. It means the power of the small screen, the thin client, the streamlined interface. It might mean the power of small teams, or even going solo.

In the official Web 2.0 Expo Blog, Blue Fountain Media Founder and Creative Director Gabriel Shaoolian participated in an extended Q & A.
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