There were a few great take-aways from this afternoon’s SMX East session entitled, “Pumping Up YouTube“, which are key to being successful on YouTube, the Internet’s 2nd largest search engine:

1. Know what “success” means.

What are you trying to achieve?

• Video views – Do you just want a lot of people to see your video?
• Conversions – Do you need people to click to another website and take an action?
• Deeper engagement with your brand – Do you need to use video give your potential customers more interaction with your brand?

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(source: ZaCky ॐ)

In terms of branding, Kryptonite Locks has a lot of coolness factors working for them – it’s the choice lock of bike messengers in metropolitan cities (especially here in New York), the premium price tag of $100 a lock, and the name alone is synonymous with indestructibility and strength.

Alhan, our Marketing Director, was sold and ready to get a Kryptonite lock for his custom vintage Peugeot bicycle, but as a search engine marketer, Alhan googled “krytonite locks” for more information, to check out their search presence. (more…)