Category Archives Traditional Media

summer reading list

The 2016 Summer Reading List for Digital Marketers

What digital marketing books are you reading this summer? Take a look at our list of favorites and highly recommended pieces in our 2016 summer reading list for marketers.


Online Marketing vs. Offline Advertising: Where to Invest

We compare the ROI on online marketing vs. offline advertising to help determine which channels will make the most out of your budget, and successfully reach the right audience for your business.


Creating Effective Retargeting Ad Campaigns with Emotion

Performance of retargeting ads can fall flat when they feel too cold, calculated, and creepy. Read this post to explore how retargeting ads can and should appeal to users’ emotions in addition to their previous browsing activity.

Favorite Social Media Platforms of Online Marketing Pros

There are so many useful social media platforms these days it can be hard figuring out which is best for you. However, lucky for you, our professional online marketers aren’t shy about sharing their opinions on the matter. Read this post and learn what the pros use and how the use it!

twitter Feature

12 Tips for Tweeting the Presidential Debates and Election

The first presidential debate in 2012 was the most tweeted about event in U.S. political history. Check out this article to learn how to catch a slice of that audience for your business.


How To Capture a Larger Audience with AdWords for Video

If you’re trying to build awareness for your client while keeping the marketing spend in check, video can lead to a 20 percent increase in website traffic and a 5 percent increase in searches for a business.


How The GRAMMYs Broke Records and Paused the Social Web

The GRAMMYs have shown us how a carefully laid out plan can drive content, conversation and, in terms of what they were searching for in their social media campaign, conversion


5 Social Media Lessons Jeremy Lin Can Teach Online Marketers

You don’t have to be ‘Spiked Out’ to see what Jeremy Lin is doing for the New York Knicks and social media.

10 Commandments

10 Commandments of Account Management for Any Business

Former Chairman and CEO of Ogilvy & Mather Worldwide Kenneth Roman presided over some of the world’s biggest advertising campaigns and here lays out this rules for sucess.

Basic search engine optimization for small business

The BFM team is here at SMX, learning everything from the depths of duplicate content issues to the intricacies of web copywriting. Which is a great reminder that the easy part comes first: …

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