What digital marketing books are you reading this summer? Take a look at our list of favorites and highly recommended pieces in our 2016 summer reading list for marketers.
Category Archives Traditional Media
We compare the ROI on online marketing vs. offline advertising to help determine which channels will make the most out of your budget, and successfully reach the right audience for your business.
Performance of retargeting ads can fall flat when they feel too cold, calculated, and creepy. Read this post to explore how retargeting ads can and should appeal to users’ emotions in addition to their previous browsing activity.
If you’re trying to build awareness for your client while keeping the marketing spend in check, video can lead to a 20 percent increase in website traffic and a 5 percent increase in searches for a business.
Former Chairman and CEO of Ogilvy & Mather Worldwide Kenneth Roman presided over some of the world’s biggest advertising campaigns and here lays out this rules for sucess.