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Trending This Week: Facebook, Facebook and More Facebook

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Perhaps you may have heard: Facebook has gone public today, ushering in a new generation of Internet billionaires.

And while it seems that everyone has an idea of how Facebook should spend all that IPO money,  employees are carrying on more or less as usual.

Of course, the big blue elephant over in the NASDAQ waiting room is wondering just how Facebook will raise revenue to fit with that sky high stock valuation.

Here are the most likely options:

  • Push more ads onto mobile interfaces
  • More ads in general
  • Targeted ads
  • Increase back-end data sales ( Full disclosure: I read this one somewhere)
  •  Expand Facebook Connect and Facebook Payment

Just as in the case of Google, what we could have is one very large ad platform.

However, in the end Zuck (it seems everyone is calling him Zuck now) doesn't have to raise revenue to fit with valuation at all. He might prefer not to alienate Facebook users, instead allowing this buble to burst.

A few interesting facts/stats to consider:

  • Irish Rocker Bono is estimated to have $1.5 Billion (YES, BILLION!) in Facebook stock.
  •  Facebook's value at $104 billion is more than Disney and McDonalds.
  • Facebook had revenue of just over $1 billion in the first three months of 2012. Eighty percent of its profits come from ads aimed at its more than 900 million users.
  • The word “Facebook” is the most-searched term in the U.S. — and has been since July 18, 2009.

And from Experian Hitwise

  • Facebook became the No. 1 ranked website in the U.S. on March 9, 2010.
  • The word “Facebook” is the most-searched term in the U.S. — and has been since July 18, 2009.
  • Users visit Facebook.com on average for 20 minutes.
  • Facebook has received more than 400 billion page views in the U.S. so far this year, or 1.6 billion visits a week or about 229 million U.S. visits a day. One in every 5 page views in the U.S. was on Facebook. And for the month of April, 9 percent of all U.S. visits were on Facebook.com.
  • Ten states account for more than half (52 percent) of visits to Facebook so far this year. They are: California (as you would expect since Facebook is based in Menlo Park, California), Texas, New York, Florida, Illinois, Pennsylvania, Ohio, Michigan, Georgia, and North Carolina.
  • Facebook users appear to be loyal: 96 percent of visitors to the site were returning visitors (defined as someone who had visited within the past 30 days) in April.

 What do you think? Let us know in the comment box below!

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