Facebook has long allowed users to "fan" or "like" the pages of companies and brands. Now LinkedIn has announced a similar feature. LinkedIn users can "follow" a company to keep abreast of key developments, potential business opportunities, and job leads. While Facebook "fan" and "like" features help users keep a casual connection to pages, the new LinkedIn feature has some real practical uses. Here are three great ways to use it:
- Keep an eye on business where you have applied or plan on applying for a job
- Monitor the announcements and activities of clients and be better prepared for questions, problems, or new opportunities with them
- Estimate the grown rate of your competitors by keeping an eye on the pace of their hirings
The new Follow Company feature allows granular control over what information you are notified about.
If you need help with the new feature, check out LinkedIn's official "company follow" explanation and how-to guide.