Blog

The Value of Quality Link Building for Your Website SEO

Link Fortification (fort and chain link)

Link-fortifying is an important and sometimes overlooked part of SEO. The idea behind link-fortifying is to find places on the web where you've been mentioned but not actually linked to. Being mentioned on another site is a good way to build exposure and credibility, no link means your mention is invisible to search engines.

For Example: Blue Fountain Media has been working to promote the United States Mint’s America the Beautiful Quarters program, a new initiative talked about by a lot of numismatists (that’s coin collectors to those of you not studying for your SATs). Many of those collectors, however, didn’t even know the program had an official site. Hundreds of potential link opportunities weren't being realized.

So how do we squeeze those potentially fruitful forum/blog discussions into delicious, delicious link juice?

Link Juice

Enter link-fortifying: Blue Fountain Media set up a Google Alert to monitor the net for any mention of the America the Beautiful Quarters program. BFM also scoured the web for previous mentions of the America the Beautiful Quarters program. Lastly, a link analysis was performed of competing coin collecting sites, to see who is mentioning the program but might not be aware that there’s an official government site they could helpfully be linking to.

Once you know whom you’re targeting, it’s easy to email them and politely request that they add a link to what they’ve written. The important thing is that the email should show the site the value of adding your link: remember, people have to take the time out of their day to change their site, and they should be getting some benefit out of doing so. Focusing on the exclusive, compelling information your site offers to interested readers is a good way of demonstrating the importance of updating the mere mention with a useful link.

And voila! With a single email, you’ve turned an otherwise Google-invisible mention into an SEO-helpful link.

How to Generate More Leads and Build Brand Recognition Whitepaper

Share this post

Comment on this post

*
*

Ready to discuss your project? Work With Us
Blue Fountain Media is recognized as a
Top Digital Agency by
Ranked #1 Interactive
Agency by top interactive agencies example
Ranked Top 10 Digital
Agency by awwwards logo
Ranked Top 10 Agency
Worldwide by IMA logo
Our Locations
New York Headquarters
New York Headquarters
102 Madison Avenue - Second Floor
New York, NY 10016
Chicago Office
Chicago Office
222 Merchandise Mart Plaza, Suite 1212
Chicago, IL 60654
Seattle Office
Seattle Office
14980 NE 31st Way, Suite 120
Redmond, WA 98052