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Website Launch: Recovery Point

When you're selling safety and security, how do you put your best foot forward? When your business focuses on hard-edged practicality, how can you get your potential customers excited?

Recovery Point had both problems. They had a great reputation for cutting-edge data protection and disaster recovery services, but their website didn't get the message across. But thanks to a new redesign by Blue Fountain Media, coupled with a quick PR blast, has helped turn things around.

In fact, Recovery Point has gotten results from day one.

The Challenge: Show something new and modern, without alienating customers who want a focus on the tangible benefits. Give people a clear path to product overviews, detailed technical information, or next steps to get to a sale.

The Work: Development in ASP/.NET, in addition to flash for the homepage. A new logo, a redesigned site architecture, and the beginning of a media campaign.

The Result: The website places Recovery Point as a leader in the disaster recovery industry and truly shows off their amazing facilities.

What's Cool: We didn't stop with a site redesign, either. Our next move was to issue a press release touting some of their new products. The result? They started getting calls about their new offerings the next day.

Recovery Point Website Demo from Blue Fountain Media on Vimeo.

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