Because they work best together.
Good marketing brings in qualified traffic; good design turns visitors into customers. If you can improve both at once, the benefits compound.
When we build sites, we're looking at things from the customer's point of view. And while our customers value good-looking sites, they're making an extra investment in order to get a site that brings in more revenue. We're always able to redesign a site so it gets more revenue per visitor -- but what about bringing in more visitors?
If visits go up 50%, and revenue per visit goes up 50%, total sales will rise 125%, meaning that an extra investment in marketing can actually get an even higher return than the original redesign got.
We don't just focus on hypotheticals, though. Consider one of our clients, R.A.G. New York. We rebuilt their site to make it more user-friendly and easy to navigate, but we also launched a long-term SEO campaign to get them higher rankings for the keywords that matter to them. The result? April traffic is up tenfold from where it was last year. But conversions have also soared -- from 1.5% to up to 5% for some pages. This compounding effect means that revenue (and profit) have increased even faster than conversions or visits.
We didn't stop at redesigning the site and marketing them online, though: we also talked them up in the mainstream press. That's gotten great results, too: R.A.G. was recently profiled in the New York Daily News.
Also, while most marketing firms are forced to hire outside to help to do heavy web development work, we are able to do everything in-house. Our marketing team sends requirements to our professional development team who then execute any of the on-site edits that need to be made. Many SEO's profess to be experts in design, development, and SEO, but we prefer to have specialists in each field work on a project.
We're constantly on the lookout for new ways to improve the results our clients get. From building great websites to bringing in visitor to getting attention from the press, we're determined to bring our clients attention and income.