Brand Identity

brand strategy helps tell unique brand stories

We provide new and existing businesses with refreshed, custom strategies for telling unique brand stories.

  • Differentiate from your competitors with a compelling brand story
  • Naming, taglines and positioning
  • Leverage brand image to gain new customers
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Building a Business with
Brand Strategy


We redefine what it means to be a business with our customized, cutting edge
strategies that tell your brand story and strengthen your online visibility.

Researching Competitors and Industry Analysis

Your brand identity is bigger than any individual marketing effort produced by your company. It is the foundation of your business, and it needs to be solid while building your brand's presence online. A concrete brand identity is essential to formulating a strong strategy for your business. That strategy needs to take into account the structure of your own organization, as well as those of your competitors. We will analyze where you stand in the market, and help to create a plan that will get you where you want to be. This includes a full analysis of the strengths, weaknesses, opportunities, and threats within your industry. Analyzing leaders in your field can shed light on innovative branding tactics, and allows you to create a unique approach to your business. With this analysis, we can take your brand identity, and help you develop a strategy for its future.

Reengaging Your Audience with a Brand Refresh

Revisiting a stale brand identity and weak online presence can make a significant impact on growing your digital footprint. We take the time to look at the history of your company, and recognize the steps that were taken in order to grow the business to what it is today. Our strategies will help reinvigorate your brand identity in a way that will be noticed by your audience. This will generate a fresh and prominent voice for your company, resulting in greater brand awareness along the way. A new plan for your brand can be exactly what is needed to grab the attention of your existing audience, and draw in potential customers to your products and services.

Shaping a Brand Identity That Compliments Your
Business Model

Having a clearly defined brand identity that fits your business model is what makes you stand out to your target audience. Your identity determines how you want to be seen, and your model lays out the plans your company has in order to try and accomplish that goal. They work in tandem to develop a public perception of your organization, while keeping the wants and needs of your customers in mind. Having your business model complement your brand identity will make your company distinguishable to new customers, and keep you memorable amongst loyal audiences.

A sensible brand strategy requires that your overall brand positioning, tagline, logo, and images are consistent and representative of your business' ideals and goals. By layering your identity into your website, social media presence, and other online marketing efforts, you can become part of your customer's lives, instead of simply a physical product or service that they purchase.

Establishing Brand Loyalty with Your Messaging

Purely creating a brand identity for your business is not enough to differentiate yourself from your competitors. A strategy must be in place to plan how you are going to develop that identity to make sure an audience perceives your brand the way in which you intended. This includes consistent messaging, and continually growing your online presence while making adjustments as your company evolves. You want to persuade and convince customers to give you their business in a way that naturally guides them to your brand. Showing them why they should give you their business, rather than simply telling them to do so.

The image your brand portrays must exist across all channels of your digital marketing efforts. By keeping your brand consistent, your messaging will evoke a powerful emotional connection with your customers that will keep bringing them back.

Understanding Brand Identity

Brand Identity

Brand Identity

Who are you in relation to your competitors? What kind of personality do you want your business to exhibit? Your brand identity is how you see yourself, and how you want to be seen by your audience. It includes creative details that come together to paint a full picture of your business, and make you stand out within your industry. From visuals and messaging, to products and marketing, it is a 360 view of who your brand is. These aspects come together as a representation of your business, in order to help teach others about who you are. An effective brand identity will communicate the personality of your business, as well as the value of your product or service, in the hopes of creating association and loyalty from prospective customers.

Brand Strategy

Brand Strategy

Your brand strategy is your foundation. It's the original concept for your company, the direction you want to take it in, and the values that define who you are as a business. As you move your brand forward, your strategy lays out the milestones you want to hit along the way. It is the launch pad from which every marketing effort will take off, ensuring unification and consistency across all platforms. We can help take the time to dive deeper and answer many questions about your business that will create a clear picture of the essence of your company. With that solidified understanding, comes a successful brand strategy.

Brand Development/Application

Brand Development

These are the physical steps you take in order to implement your business into the market. The development of your brand encompasses all of the marketing efforts you make, and how you actually apply your brand identity. This is the continual process of your brand moving from just a concept and an idea, into an actual entity that is being applied to the market and the media. From your website, to strategic marketing efforts, we can help develop a tactical campaign that works for your business, and grows your brand online.

Brand Image

Brand Image

All of the work and collective efforts that have gone into the creation of your brand, and application of it throughout the market comes down to this. Your brand image is how your current and prospective customers see you. A successful brand image is based on how close it is in relation to your identity, and the way you intended your brand to be viewed. Your image is an indication of how well you executed your strategy, and how well it matches your intended brand identity.

 
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Our Locations
New York Headquarters
New York Headquarters
102 Madison Avenue - Second Floor
New York, NY 10016
Chicago Office
Chicago Office
222 Merchandise Mart Plaza, Suite 1212
Chicago, IL 60654
Seattle Office
Seattle Office
14980 NE 31st Way, Suite 120
Redmond, WA 98052