Archive for January, 2010

How Brands Can Leverage Social Media to Attract and Retain “Fans” and Increase Sales

It has taken a while, but most major brands have made the decision to invest time, effort and manpower into social media efforts. When it comes to social media, some of the biggest brands … Read the rest

How Does Search Engine Optimization Work and How Can It Help My Business Grow?

A high placement in a search engine query result can mean a huge jump in targeted traffic for a business.

When someone goes to Google looking for a specific product or service, they are … Read the rest

How to Register a Domain Name(s) for Your Business

While choosing the right domain name for your company may require a great deal of strategic thought, the process of registering your domain name is a relatively simple one.

Registering and buying a domain … Read the rest

How to Use Clear Messaging for Stickiness and Sales: A Case Study

I am passionate about website design.

As part of my work, I spend countless hours looking at websites developed by other companies. There are many websites I greatly admire, but the vast majority of … Read the rest

How to Choose a Web Hosting Company For Your Business’ Website

Having a reliable web hosting service is absolutely critical to the success of your business. While web hosting may be a small investment for your company, the damage caused by an unreliable web host … Read the rest

How to Increase Repeat Traffic to Create Brand Loyalty

In the world of the Internet, one of the most dreaded phrases is “bounce rate.”

A website’s bounce rate measures the percentage of visitors to a website that look at a single page and … Read the rest

What Is Usability, and How Does It Encourage User Loyalty?

One of the biggest reasons why companies choose to re-design their websites is because their current website has “usability” issues.

What is “usability?”

Usability is the ease with which your visitors can find the … Read the rest

How to Manage Your Company’s Online Reputation

Your company’s reputation means everything.

As founding father Ben Franklin once said “It takes many good deeds to build a good reputation, and only one bad one to lose it.”

Anyone doing business with … Read the rest