Author Archive

Web Analytics: What They Are and How They Can Save Your Online Business

Every day at Blue Fountain Media we are contacted by people looking to build a new website. Reasons range anywhere from “it needs e-commerce functionality” to “no one knows what we do” to “I hate it!”

The latter is usually sales and marketing folk that resent the old website for making their jobs difficult. In any case, professional websites require a significant investment and getting management to give the green light not only requires a strong justification, it requires a clear ROI.