Author Archive
When clients initially come to Blue Fountain Media, our team always makes a point of asking them if they are satisfied with their website’s performance. Many of them find this to be an intriguing … Read the rest
When you take your business online, the single biggest hurdle you face is gaining the trust of visitors who are unfamiliar with you, your business, your products or your services.
Think about it. You … Read the rest
I hate to say it, but most websites I see are either mediocre or just plain terrible. I’m not just talking about sites from companies with small budgets. Some of the biggest companies in … Read the rest
It can happen to any business.
- A Tweet from an unhappy client that goes viral
- A nasty blog post from a disgruntled former employee
- An anonymous complaint written by an unscrupulous competitor.
On the … Read the rest
What to Look for When Hiring
As the owner of a business that has been growing exponentially, I find that much of my time is spent interviewing job candidates. Much of the reason for our growth has been a result … Read the rest
I have been saying for a very long time that the future of business is mobile. I have also been saying that social media can level the playing field for small and medium … Read the rest
When I first meet with prospective clients at Blue Fountain Media, I make a point of listening more than talking. Before I can strategize, design and execute a web project, it is essential that … Read the rest
When speaking with potential clients, the No. 1 question I get is “How much is my website going to cost and how much is it going to cost to market it?”
It’s a fair … Read the rest
As 2011 has dawned, it is a perfect time for businesses to think about their online strategy for the New Year. Social media exploded in 2010 and the experts agree that we’ve only seen … Read the rest
In my years working with owners of businesses large and small, I find that there is often an alarming lack of thought or planning when it comes to taking a business online. The mindset … Read the rest
There is an enormous amount of competition in the business world, especially the online business world. Getting the attention of potential clients and customers is not always easy.
Keeping their attention is even harder…. Read the rest
As the CEO of a company that prides itself on designing, developing and marketing websites designed to drive business, it drives me absolutely crazy when I see businesses that fail to treat their online … Read the rest
Ask yourself the following questions:
- Does my business target customers or clients who are over 50 years old?
- Am I marketing to this target audience online?
- If the answer to #2 is no, then
When people think of YouTube, images of music videos, stupid pet tricks, parodies and personal rants come to mind.
Some businesses, though, have figured out that there’s much more to YouTube than first meets … Read the rest
At Blue Fountain Media, social media marketing is a major part of our business. On a daily basis, the marketing team works with clients on their blogs, their use of Facebook, Twitter, YouTube, LinkedIn, … Read the rest
