Author Archive
When you are in business, you can’t afford to ignore new ways of getting the word out about you and your company.
You’ve probably been hearing about Google+, the giant search engine’s venture into … Read the rest
“It takes a lifetime to build a good reputation, but you can lose it in a minute.”- Will Rodgers
Those words have never rung so true!
There’s no need to go into the … Read the rest
Long before the advent of mass media and the Internet, P.T. Barnum understood the power of the press. The consummate self-promoter, Barnum has been called “the father of public relations.”
Here are just a … Read the rest
What is Groupon and why in the world would they turn down a $5.3 billion offer from Google? Simply put, Groupon is the fastest growing site on the Internet and is getting bigger every … Read the rest
Before the advent of the Internet, getting your company’s message broadcast to the world was a difficult and expensive proposition. Either you needed to have some great public relations to get the attention of … Read the rest
My first real experience with e-commerce was back in 1999, when I was part of the team that launched one of the first online retail luxury websites.
Back then, people thought we were crazy. … Read the rest
How Social Media Has Changed the Face of Public Relations (and How Your Business Needs to Adapt!)
Thanks to the recent explosive growth of social media, the practice of public relations has been changed forever.
That’s not to say that public relations as a business tool is dead. To the contrary, … Read the rest
As a company devoted to helping clients achieve, and often exceed, their business goals, it always amazes us when we see how often we see companies that have no idea of how to convert … Read the rest
You wouldn’t dream of starting as business without a plan. So why do so many business owners start social media campaigns without any real planning or strategy?
Typically, they start blogging, Tweeting, building Facebook … Read the rest
It is no secret that creating original content for your website is a terrific way to get your marketing messages across, establish yourself as an expert and humanize your company and its employees.
By … Read the rest
Love it or hate it, Facebook is here to stay. With over 400 million Facebook users, there’s a massive untapped audience for your company’s or organization’s message. Your current customers/clients are on Facebook. Your … Read the rest
When it comes to social media, one site is all business: LinkedIn.com.
With over 50 million users, LinkedIn provides endless opportunities for individuals and businesses to network locally, nationally and internationally.
Individuals use LinkedIn … Read the rest
Blogging is a terrific way to establish yourself as an expert and drive business to your company.
If you are already blogging on your personal or company website, you are putting a human … Read the rest
Have it your way
It keeps going and going and going
We’re looking for a few good men
When it absolutely, positively has to be there overnight
Do you have to be told what … Read the rest
Thanks to technological advances, business has been transformed forever. Websites, ecommerce, online marketing, online communities and web-based content can all serve to enhance a company’s bottom line.
Web marketing has become such an … Read the rest
