Author Archive

iPhone, Blackberry Continue to Transform Mobile Marketing

In just a few short years mobile devices have transformed the way we communicate in so many ways. With every iteration of the iPhone (ie. iPhone 4s and iOS 5), update to the Blackberry … Read the rest

Dealing with Online Reputation Management Tools

Brand and online reputation management is a big deal these days.

The increasing ways in which you can interact with customers online certainly has been a boon for businesses, but it also has unintended … Read the rest

How Lululemon Squeezes Success from Several Key Online Ingredients

One of the greatest opportunities online marketing offers us is the ability to measure results. In fact, almost every aspect of a digital campaign can be tweaked to help add website visits, increase conversion … Read the rest