Business Learning Center

The New Year is a time for resolutions: lose weight… exercise… spend more time with family and friends.

It’s also a perfect time for businesses to re-evaluate their online presence and marketing strategies. Blue Fountain Media likes to use this time of year to go over our clients’ goals for the upcoming year. By focusing on some big picture issues, we work with clients to develop results-driven solutions.

Blue Fountain Media has created this checklist of things for businesses to consider when planning for the upcoming year:

Website

Does my company’s website positively reflect on my brand?

Does my company’s website accomplish any business goals?

• Attracting new clients?
• Serving current clients?
• Enhance branding?
• Bring in direct revenues (e-commerce)?

Does my company’s website have the kind of content that brings visitors back again and again?

• Blogs?
• News?
• Tutorials?

Social Media

Does my company understand the power and value of different social media tools?

Does my company have a social media strategy in place?

Does my company have an individual or team dedicated to enhancing our social media presence?

Is my company using social media as a business tool?

• LinkedIn?
• Twitter?
• Facebook
• YouTube?

Search Engine Optimization

Is my company’s website getting the kind of traffic we want?

Does my company come up high on Google (and other search engines) for searches that are pertinent to my business?

Is my company losing business because our competitors’ websites are getting more traffic?

Online Marketing

Is my company satisfied with the returns from its current advertising and marketing efforts?

What percentage of my company’s marketing and advertising budgets are being spent online?

Does my company fully understand the online marketing opportunities available for a business like mine?

Online Reputation Management

Does my company know the state of its online reputation?

Are there negative statements/reviews about my company on the Internet?

Does my company have a strategy for managing its online reputation?

Next Steps

After answering all of these questions, few clients can say that there aren’t any areas they need to improve or bolster. Just as companies constantly strive to improve their product lines and services, they need to focus on improving the ways they use the web to enhance their businesses.

Are you happy with your answers to all of the above questions? Are you ready to take the steps necessary to take your web presence to the next level?

Blue Fountain Media has expertise in all aspects of web design, development and online marketing. If you have questions about any aspect of your company’s online presence, please give us a call at 212.260.1978. We’ll be happy to help make 2010 the best year your business has ever enjoyed!