Business Learning Center

Recently I was at a cocktail party, and a successful dental surgeon approached me and said “Hey, how do I get my business on Google?”

It’s a simple, valid question, and it’s one that I’ve heard asked by both small business owners and C-level executives in large corporations.

The fact is, Google can be baffling and intimidating to people who aren’t in the web industry. A high placement in a Google search can make or break a business. There are millions of Internet users and, within that universe, thousands if not tens of thousands of potential clients/customers.

As Creative Director for Blue Fountain Media, a comprehensive web design, development and marketing firm in New York City, I counsel clients about Google (and other search engines) every day. Specifically we help our clients gain the coveted first-page Google results for a number of searches.

So, let me get back to the story of my friend the dental surgeon. In responding to his question, I turned the tables on him:

“What results do you want to get from Google? More traffic to your site? More patients? How much more?

Achieving a great placement on search engines depends on many factors. One of the biggest factors is how common are the terms you are looking up?

For example, if you type your name and location into a Google search, the odds are you will show up very high (unless your name is John Smith). But, if you want to show up at the top of Google for more generic searches (e.g. ‘dental services’ or ‘new york dentist’) it will take far more effort and money to attain a high placement.

That is why it is essential to invest in a multi-platform Search Engine Optimization (SEO) program involving keyword placement, linkbacks and, for some, online advertising campaigns. A search engine optimization guru knows how to use all the tools of his/her trade:

• Keywords
• META Tags:
• Alt Tags:
• Page Titles:
• Website content
• Site Maps
• Social media integration
• Marketing

My team and I have used these methods (and more) to optimize results for Blue Fountain Media and we have achieved remarkable results for many critical keyword searches. Though there are thousands of web design firms worldwide, we show up at the very top of the first page of Google results for “website design company”. Similar results can be found on Yahoo and Bing.

We have achieved similar success for many of our SEO clients.

Unfortunately, many businesses seem to think of online marketing as a cheap short-cut to success… some sort of miracle pill. While they may be willing to spend many thousands of dollars over the years on traditional marketing, they bridle at the idea of spending more than a few hundred dollars online.

Online marketing does get results, but as in any marketing platform, you have to spend money to make money.

Blue Fountain Media has achieved remarkable results for many of our clients. While some may have originally balked at the idea of spending upwards of $20,000 on a search engine optimization campaign, the worries were quickly assuaged when the business that came in as a result brought back a significant ROI. For a few examples, go to our case studies.

What can we do for your company? Talk to us. Tell us exactly what you are looking to achieve. We then provide you with a detailed plan specifying:

• Budget
• Guaranteed high placements on Google and other search engines
• Guaranteed increased traffic to your site

Guaranteed? Yes. We do not invoice you for our SEO efforts until the agreed-upon milestones have been met. I am quite happy to report that we have never had a situation where we failed to meet those contractual guarantees.

Please call us at 212.260.1978 to get started. We look forward to working with you and helping you achieve your bottom-line goals.