Business Learning Center

Having a website “delivered” to you by a web design and development team is very much like the experience of having your first baby delivered.

If you’ve been well prepared, then you are far less likely to panic. Think of how terrified first-time parents are when they bring their first child home from the hospital.

Like a new baby, your new website will require attention, care and monitoring. For a simple website, the ongoing maintenance shouldn’t be too difficult or time consuming. The more sophisticated a site is- the more functionality, content and features- the more likely it is that you will need to invest a significant amount of time, effort and money to keep the site up-do-date and running smoothly.

The fact is, most websites require at least some form of post-launch and ongoing maintenance. This maintenance can come in many forms:

• Performance monitoring
• Performance optimization
• Ongoing search engine optimization
• Creating regular site backups
• Content optimization
• Feature upgrades
• Copywriting
• Design
• Hosting and hosting issues
• Product updates and inventory monitoring for e-commerce sites

Some businesses feel that once their website has been launched, traffic will magically come to the site. This “build it and they will come,” mentality is a recipe for disaster.

Ongoing website maintenance helps to bring new visitors to your site and keeps current users coming back for more.

The great thing about the online world is that you get nearly instant feedback on every element of your website. Analytics tell you what features of your site are doing well and which ones need help. They also give you a clear picture of how your advertising and marketing efforts are working.

When you have an expert monitoring your site’s performance, they can implement changes to your content, your design, and your marketing strategies in real time.

If you are fortunate enough to work with a firm that offers website design, development and online marketing services, then your site can be built with these ongoing maintenance issues in mind. If your site is already up and running, the maintenance program may require extra effort to improve navigation, content, search engine optimization and online marketing.

Blue Fountain Media is one of the few firms with expertise in all of these areas. From our first meeting with a client, we emphasize the importance of maintaining your site for maximum return on your investment.

To learn more about our website maintenance plans or any of our other services, please give us a call at 212.260.1978. To get an idea of what we’ve been able to do for our clients, please check out our testimonials.