What to Look for When Hiring
As the owner of a business that has been growing exponentially, I find that much of my time is spent interviewing job candidates. Much of the reason for our growth has been a result … Read the rest
I have been saying for a very long time that the future of business is mobile. I have also been saying that social media can level the playing field for small and medium … Read the rest
When I first meet with prospective clients at Blue Fountain Media, I make a point of listening more than talking. Before I can strategize, design and execute a web project, it is essential that … Read the rest
When speaking with potential clients, the No. 1 question I get is “How much is my website going to cost and how much is it going to cost to market it?”
It’s a fair … Read the rest
Every day at Blue Fountain Media we are contacted by people looking to build a new website. Reasons range anywhere from “it needs e-commerce functionality” to “no one knows what we do” to “I hate it!”
The latter is usually sales and marketing folk that resent the old website for making their jobs difficult. In any case, professional websites require a significant investment and getting management to give the green light not only requires a strong justification, it requires a clear ROI.
Too many businesses today treat their websites as an afterthought. The fact of the matter is that your website can be your single most important branding tool. Your company’s website may be the first … Read the rest
As 2011 has dawned, it is a perfect time for businesses to think about their online strategy for the New Year. Social media exploded in 2010 and the experts agree that we’ve only seen … Read the rest
Long before the advent of mass media and the Internet, P.T. Barnum understood the power of the press. The consummate self-promoter, Barnum has been called “the father of public relations.”
Here are just a … Read the rest
There really is only one way to measure success when it comes to conducting online business: does the site succeed in accomplishing your core business goals?
In other terms, does your site compel your … Read the rest
What is Groupon and why in the world would they turn down a $5.3 billion offer from Google? Simply put, Groupon is the fastest growing site on the Internet and is getting bigger every … Read the rest
This is a guide meant to help you create a successful website. There are many ways of going about developing a website that can lead to success and this is one of them. You … Read the rest
Before the advent of the Internet, getting your company’s message broadcast to the world was a difficult and expensive proposition. Either you needed to have some great public relations to get the attention of … Read the rest
In my years working with owners of businesses large and small, I find that there is often an alarming lack of thought or planning when it comes to taking a business online. The mindset … Read the rest
There is an enormous amount of competition in the business world, especially the online business world. Getting the attention of potential clients and customers is not always easy.
Keeping their attention is even harder…. Read the rest
As a former architect, I’m always fascinated by how closely the architectural design process mirrors that of designing websites. Whether designing a building, or an online property, one of the biggest challenges is determining … Read the rest