Posts Tagged ‘Blue Fountain Media’

Strong Messaging: The Key to Online Conversions

When I first meet with prospective clients at Blue Fountain Media, I make a point of listening more than talking. Before I can strategize, design and execute a web project, it is essential that … Read the rest

How to Use YouTube as a Sales, Marketing and Training Tool

When people think of YouTube, images of music videos, stupid pet tricks, parodies and personal rants come to mind.

Some businesses, though, have figured out that there’s much more to YouTube than first meets … Read the rest

How to Choose Your Website Design and Marketing Company: Specialty Shops vs. Generalists

When businesses are looking to create or enhance a web presence, they go through the often painful process of choosing which web design and marketing team to handle their project.

When potential clients come … Read the rest

Case Study: Granite Transformations

Granite Transformations is a company that provides kitchen and bathroom remodeling solutions including granite countertops, cabinet resurfacing and mosaic tiles. Their products have superior durability and a better appearance than the competition, and the … Read the rest

How to Use Social Media to Make Smart Hiring Decisions

Every business owner knows how much is riding on each hire the company makes. A great hire can transform a business, bringing expertise, enthusiasm and increased profitability. A terrible hire, on the other hand, … Read the rest

How to Make Facebook an Integral Part of Your Overall Marketing Strategy

Love it or hate it, Facebook is here to stay. With over 400 million Facebook users, there’s a massive untapped audience for your company’s or organization’s message. Your current customers/clients are on Facebook. Your … Read the rest

How to Use LinkedIn as a Business Tool

When it comes to social media, one site is all business: LinkedIn.com.

With over 50 million users, LinkedIn provides endless opportunities for individuals and businesses to network locally, nationally and internationally.

Individuals use LinkedIn … Read the rest

How to Choose a Tag Line That Delivers Your Company’s Message Effectively

Have it your way
It keeps going and going and going
We’re looking for a few good men
When it absolutely, positively has to be there overnight

Do you have to be told what … Read the rest

How to Read Your Web Development Agreement and What You Should Know to Protect Your Business’ Interests

Your website development agreement (WDA) – sometimes called a service level agreement or a detailed spec sheet- is an absolutely critical document. Just by reading the agreement, you can learn a great deal about … Read the rest

How to Structure and Execute a Successful Web Development Project

When potential clients come to Blue Fountain Media either for a new website or a website redesign, the first questions we ask are:

  • What is the purpose of your site?
  • What are your goals
  • Read the rest

How Does Search Engine Optimization Work and How Can It Help My Business Grow?

A high placement in a search engine query result can mean a huge jump in targeted traffic for a business.

When someone goes to Google looking for a specific product or service, they are … Read the rest

How to Use Clear Messaging for Stickiness and Sales: A Case Study

I am passionate about website design.

As part of my work, I spend countless hours looking at websites developed by other companies. There are many websites I greatly admire, but the vast majority of … Read the rest

How to Manage Your Company’s Online Reputation

Your company’s reputation means everything.

As founding father Ben Franklin once said “It takes many good deeds to build a good reputation, and only one bad one to lose it.”

Anyone doing business with … Read the rest

New Year’s Resolutions for Your Business: How to Upgrade Your Online Presence in 2010

The New Year is a time for resolutions: lose weight… exercise… spend more time with family and friends.

It’s also a perfect time for businesses to re-evaluate their online presence and marketing strategies. Blue … Read the rest

The Beauty of Online Marketing (versus Offline Marketing)

Let me say something right off the bat: I’m not one of those proponents of online marketing that doesn’t believe in using offline channels.

Offline advertising and marketing have driven sales for generations. Newspaper, … Read the rest