While choosing the right domain name for your company may require a great deal of strategic thought, the process of registering your domain name is a relatively simple one.

Registering and buying a domain name or multiple domain names is a remarkably simple and relatively inexpensive process. While some corporations have registered thousands of domain names, many companies get by with a single domain name or just a handful of domain names.

At this stage you have already selected the primary domain name for your company. If you haven’t as yet or are in the process, we suggest you read this tutorial on selecting your company’s domain name in our Business Learning Center. (more…)

Like any brand name, the name you choose for your domain can go a long way to making or breaking your business.Your domain name should be easily remembered, as simple as possible to type into your web browser, and one that clearly reflects your brand and/or your services.

There certainly aren’t any hard and fast rules to guarantee success, but there are a number of factors that go into choosing a domain name that will both enhance your business’s brand and drive traffic to your website.

ESTABLISHED COMPANIES

If you already are a well-branded company, the best possible domain name for your company is your company name or a variation of your company name.

Traditional brands (with origins long before the advent of the Internet) will frequently use their brand name as their domain name:

• Macys.com
• McDonalds.com
• Gucci.com
• Ford.com (more…)