The whole idea of social media marketing can be a bit overwhelming. People are connected to each other more than ever on social media platforms, creating conversation about your brand and industry.

There are so many platforms, so many choices and so many misconceptions. Companies that are smart and disciplined in all other areas of their business sometimes act irrationally due to their lack of expertise in this area.

Common mistakes include:

• Ignoring social media marketing because it is so foreign to them. Social networks and blogs are the 4th most popular online activities online, beating even personal email. 67% of global users visit member communities and 10% of all time spent on the internet is on social media sites. On a daily basis, individuals are talking about your brand, so companies better listen.

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