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Let me say something right off the bat: I’m not one of those proponents of online marketing that doesn’t believe in using offline channels.
Offline advertising and marketing have driven sales for generations. Newspaper, magazine, television, radio and billboard advertising have all been used in highly successful (and profitable) campaigns. They can help create and enhance a brand. They can lead new customers in your direction and they can help to maintain and grow relationships with your current clients and customers. (more…)